In partnership with
Hey everyone,
There is a version of you that has been meaning to do this for two years.
You know a lot about something. Project management. Tax strategy. Email marketing. Teaching children to read. Negotiating supplier contracts. You have thought about turning that knowledge into something you sell. And then the blank page appeared, the technical complexity arrived, and two years became three.
Here is what changed. AI has compressed the most time-consuming part of building a digital product from months to weeks. The content creation, structure design, and production work that used to require a team now takes one person with the right process.
This is that process.
Explore Sponsor #01
Analytics on Live Data Without Leaving Postgres
When analytics on Postgres slows down, most teams add a second database. TimescaleDB by Tiger Data takes a different approach: extend Postgres with columnar storage and time-series primitives to run analytics on live data, no split architecture, no pipeline lag, no new query language to learn. Start building for free. No credit card required.
Return to Article
How To Turn Your Expertise Into a Digital Product Using AI
Step One — Choose the Right Container for Your Knowledge
Your expertise is the ingredient. The product type is the container. Choose the wrong one and even great expertise does not sell.
Product Type | Build Time | Price Range | Best For |
|---|---|---|---|
Ebook or Guide | 2 to 4 weeks | £9 to £29 | Linear step-by-step knowledge |
Template Pack | 1 to 2 weeks | £19 to £79 | Systems and tools others use directly |
Prompt Pack | 1 week | £15 to £49 | AI-literate audiences with specific use cases |
Online Course | 6 to 10 weeks | £97 to £497 | Skills that develop over time |
Consulting Framework | 3 to 5 weeks | £49 to £297 | Practitioners who want your methodology |
Use this prompt before you decide:
"I have expertise in [your area]. My audience is [describe]. Help me evaluate which product format is most likely to sell, be completable in under eight weeks with AI assistance, and lead to repeat purchases. Ask me clarifying questions first."
Step Two — Extract What You Know
Most people underestimate how much they know. This prompt fixes that.
"I am going to do a knowledge brain dump about [your topic]. Ask me ten questions that help me extract everything I know including things I consider obvious, frameworks I have never written down, mistakes others should avoid, and decisions that confuse beginners. After I answer, ask ten more."
This conversation runs 45 to 90 minutes and produces 3,000 to 8,000 words of raw material. That is your entire product foundation from one conversation.
Follow it with:
"Based on everything I shared, what do beginners think they need versus what actually makes the difference between success and failure? What is the gap my product should close?"
That gap is your core value proposition.
Step Three — Build the Structure Before You Write a Word
Ask Claude to generate a chapter outline or module breakdown using your brain dump
For each section include what it covers, what question it answers, and what the reader gets from it
Run a structure review prompt asking what is too dense, what is missing, and what a competitor would include that you have not
Building structure before content saves weeks of rework.
Explore Sponsor #02
Most paid media doesn't fail because of budget. It fails because of strategy. On Monday, April 27, we're going live with HubSpot for Startups to fix that. You'll walk away knowing:
Which channels to prioritize and in what order (and why most people get this wrong)
Why following up with leads within 1 minute can improve conversion by 391%
How to set up tracking so your AI bidding actually optimizes for pipeline, not just clicks
The top gotchas on Google and LinkedIn that quietly kill performance
Free to attend. Free ad credits for everyone who shows up live.
Go Back to the Article
Step Four — Write With AI, Not For AI
Do not ask AI to write your product for you. Ask it to write with you using your expertise as the raw material.
After every AI-drafted section add your own examples using this prompt:
"This section needs to sound more like me. Here are three specific examples from my experience: [your examples]. Rewrite the section to incorporate these as evidence and proof. Keep my voice."
Your examples are the thing that makes your product worth buying over free information on Google.
Step Five — Build the Sales Page
Structure every sales page the same way.
Headline stating the transformation in one sentence
The problem they are currently experiencing in their own language
The cost of staying stuck
Who you are and why you are the right person
What is inside the product
Proof and results
Pricing anchored against alternatives
Five real objections answered as an FAQ
One clear call to action
"Write a sales page for [product name] for [audience] that delivers [your transformation]. Use these proof points: [your experience]. Address these objections: [list three]. Tone: confident, warm, specific. Not hype-filled."
Step Six — Launch to Your First Customers
Before your product is complete post about the problem it solves, not the product itself. Count genuine responses. Five or more expressions of interest from real potential buyers is enough validation to finish building.
Give the product to five people who match your ideal customer before launch. Their answers improve the product. Their words become your testimonials.
The realistic first-year picture is honest.
£500 to £3,000 in the first 30 days with a small audience and strong execution
£100 to £500 per month in ongoing passive sales from organic discovery
Significant compounding in years two and three as your audience grows and your product ladder develops
The product is not the business. The product plus the audience is the business. AI makes the products faster. It does not build the audience. Do both in parallel and the income follows.
You already have enough expertise. You have had it for years. The only thing that changed is how long it takes to build something worth selling from it.
Start this week.
Catch you next time,
—Knowledge Loop by Tahoor
P.S. Share this with someone who has been saying they should create a course for the last two years. This is the week to actually do it.